Home / How to list a rental on Facebook Marketplace

How to list a rental on Facebook Marketplace

Short answer: from your personal profile, go to Marketplace, choose Create new listing, then Homes for Sale or Rent, and pick Rent. Fill in every field (renters filter by them), lead the description with beds, baths, type, city and the best features, add every photo and a short walkthrough video, check the wording against fair housing rules, and renew it weekly until it’s leased. AutoPostTool does all of that from your listing page in under 30 seconds.

1. Open the right form

On a computer, go to Facebook Marketplace, click Create new listing, then Homes for Sale or Rent. Set Home for sale or rent to Rent. Post from your personal profile: business pages can’t post home or rental listings.

2. Fill in every field

The rental form asks for these. Renters can filter by many of them, so a blank field can hide your listing.

• Rental type: Apartment, House or Townhouse. Condos usually fit under Apartment.
• Number of bedrooms and bathrooms. Use 0 bedrooms for a studio.
• Price per month: the rent itself. Put the deposit and any fees in the description.
• Address: type it and pick Facebook’s suggestion so the map pin is right.
• Rental description: see step 3.
• Property square feet and Date available.
• Laundry, parking, air conditioning and heating type: each is a menu, like “In-unit laundry” or “Garage parking.”
• Cat friendly and Dog friendly: switch on what you allow.

3. Write the first line people read

Facebook writes a home listing’s title for you, so the description has to do the selling. Lead with what people search for, then the price and availability, then the features:

3 bed, 2 bath home for rent in Prescott, AZ. 1,450 sq ft, 2-car garage, fenced yard. Rent: $2,100/month, $2,100 deposit. Available Dec 1. Cats and dogs OK. Features: in-unit laundry, central AC, granite counters. Message me to schedule a showing. Listed by Jane Smith, Summit Realty. Equal Housing Opportunity.

Keep it short and skimmable. Leave out lockbox codes, access details and anything about who the home is “perfect for.”

4. Check the wording against fair housing rules

A rental listing is a housing ad. It can’t state or hint at a preference about who may live there. Skip phrases like “perfect for a young couple,” “no kids,” “adults only” or, where source of income is protected, “no Section 8.” See the Fair Housing guide for Marketplace.

5. Photos and a walkthrough video

Lead with the strongest photo (usually the front of the home or the main living space), then the kitchen, bedrooms, bathrooms, yard and parking. Add a 60-second walkthrough video. No talking needed.

6. Publish, then keep it fresh

• Renew weekly until it’s leased, with slightly different wording each time so it doesn’t read as a duplicate.
• Answer fast. Many messages are “Is this still available?” A quick reply with a showing link wins the renter.
• Log every lead and where it ended up, so you know which listings work. See how to track Marketplace leads.
• Take it down the day it’s leased. Old listings waste your time and frustrate renters.

Do it in 30 seconds with AutoPostTool

Open the rental on Zillow, your brokerage site or your AppFolio or Buildium listing page and click AutoPostTool. It fills in every field above, picks the address and date in Facebook’s menus, writes the description, checks it for fair housing wording, adds your brokerage line and loads the photos. You review it and click Publish. Managing many units? Read the guide for property managers.

Common questions

Updated November 12, 2026 by the AutoPostTool team. AutoPostTool is not affiliated with or endorsed by Meta or Facebook.