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Fill vacancies faster with Facebook Marketplace
Short answer: Marketplace doesn’t take feeds from property management software and doesn’t allow business pages to post rentals, so each vacancy goes up from a leasing agent’s profile. Fill in every field renters filter on, lead with beds, baths, rent and availability, state the pet policy, keep the wording fair-housing safe, renew weekly and take units down the day they lease. AutoPostTool does it from your listing page in under 30 seconds per unit.
Why syndication doesn’t cover Marketplace
Your software probably syndicates to the big rental sites automatically. Marketplace is the exception: Facebook isn’t accepting listing feeds from third-party property management tools, and rental listings can’t come from a business page. Most tools offer a “copy text and download photos” button, and someone still types it all into Facebook.
What every vacancy listing needs
- Rent per month, beds, baths, square feet and the address picked from Facebook’s suggestions.
- Date available, so it shows up for renters moving on that date.
- Laundry, parking, heating and cooling, each from Facebook’s menu.
- Pet switches that match your policy, and “service and assistance animals welcome” if pets aren’t allowed.
- Deposit and what’s included (water, trash) in the description.
- A showing or application link in your first reply, not in the listing.
A weekly routine for a leasing team
- Monday: queue every vacancy from your availability page (AutoPostTool adds a button to each unit on the page).
- Post: each leasing agent fills and publishes their share, under 30 seconds each.
- Renew: listings a week old get new wording and go back up.
- Clean up: run “Still listed?” and take down anything leased.
- Review: the Monday report shows leads, showings and leases by agent.
Stay fair-housing safe at volume
With many units and several people posting, wording drifts. AutoPostTool’s template only describes the unit, checks every description for phrases that cause trouble, and ends each listing with your company line and Equal Housing Opportunity. Read the Fair Housing guide for Marketplace.
Get started
See pricing, or start the free 30-day trial with your whole leasing team, no card needed.
Common questions
Can AppFolio or Buildium post to Facebook Marketplace automatically?
Facebook doesn’t currently accept rental listing feeds from third-party property management software, so vacancies have to be posted from a person’s profile. AutoPostTool reads your public AppFolio, Buildium or website listing page and fills in Facebook’s form for you.
Can I post vacancies from our company’s Facebook page?
No. Since January 2023, Facebook hasn’t allowed home and rental listings on Marketplace from business pages. Each leasing agent or manager posts from their own profile.
How do I keep leased units off Marketplace?
Take the listing down the day the lease is signed. AutoPostTool’s “Still listed?” check looks at each unit’s listing page and flags any that are gone or off market, and the team dashboard shows them too.
What about pet policies and assistance animals?
Set the Cat friendly and Dog friendly switches to match your policy. If you don’t allow pets, say service and assistance animals are welcome: a no-pets rule can’t apply to them. AutoPostTool adds that line automatically.
How much does it cost for a management company?
The Brokerage plan is $800 a month for up to 20 leasing agents and managers, with a team dashboard and Monday report. A single manager can use the Agent plan at $80 a month.
Updated November 12, 2026 by the AutoPostTool team. AutoPostTool is not affiliated with or endorsed by Meta or Facebook.